During the international hockey coaching training I attended, we also got some media training and some good advices regarding that. I will just keep this post short with some statements.
“You will never be a good friend with a journalist, you can have good contact, but never be true friends”
“You will never win against a journalist”
“Coaches that praise the other hockey team they have defeated, are also praising their own team”
“Be your self”
“Be open against the media, let them in. In NHL, the locker room doors are closed for 5 minutes after a game, then it’s opened up for media”
“In elite sports, media is your channel for visibility and from where you get most of your money… don’t forget that”
/Sven Melander, Swedish journalist working for one of the largest newspapers in Sweden.